Aquavive Water Quality Monitoring System
Idea Innovation & Market Analysis
Entrepreneurship & Innovation Project | Jan 2024 – May 2024
Top 4 out of 250 - Spartan Agora Project
* Conceptual Product Development - Idea Innovation & Market Analysis
Project Overview
Developed a comprehensive entrepreneurial blueprint for Aquavive, a conceptual smart water bottle that uses advanced sensor technology to analyze water quality in real-time. The bottle features LED indicators that display green for safe water and red for contaminated water, providing immediate feedback without external devices. This project encompasses complete product development from concept to market strategy, including prototype design, feasibility analysis, brand identity, and go-to-market planning.
→ Created Shark Tank-style pitch presentation showcasing the complete business model and market opportunity
Approach Overview
Problem & Solution
Traditional water bottles provide portability but fail to address water safety concerns. Health-conscious consumers need assurance about water quality, especially when traveling or in areas with uncertain water sources. Aquavive addresses this gap by integrating sensor technology with LED-based indicators for real-time water quality feedback.
The bottle features LED indicators displaying green for safe water and red for contaminated water, providing immediate visual feedback without requiring external devices or smartphone connectivity.
Technology & Features
Advanced Sensor Technology
Features TDS (Total Dissolved Solids), pH, and microbial sensors for comprehensive water quality analysis. Ensures safety by measuring dissolved substances, acidity levels, and detecting pathogens.
LED Indicators
An LED strip on the bottle indicates water safety: green for safe, red for contaminated, and blue for operational status. Provides instant visual feedback.
Battery & Charging
Eco-friendly, rechargeable battery with a micro-USB port for easy charging, similar to smartphones. Long-lasting battery life for extended use.
User Interface
Simple one-button operation for analysis. Quick and clear LED responses enable confident use by anyone, anywhere.
Safety Features
Constructed with BPA-free materials for a safe and non-toxic drinking experience. Durable and designed for daily use.
Design
Transparent, durable design with an intuitive LED interface. Sleek and modern aesthetic that combines functionality with style.
Prototype Development
3D Printing
Advanced 3D printing brought the digital bottle design to life, allowing for hands-on evaluation of its form and function.
Sensor Integration
TDS, pH, and microbial sensors were embedded for precise water quality analysis, offering real-time safety feedback.
LED System Implementation
The bottle features a color-coded LED system: green for safe water and red for contamination, enabling instant user decision-making.
Refinement Process
Feedback-driven iterations refined the prototype, enhancing sensor accuracy and user comfort for optimal performance.
Market Research & Feasibility
Target Market
Health-conscious individuals aged 25-45 who value technology that enhances wellbeing. Urban professionals with a proactive stance on environmental issues and a habit of investing in health-enhancing products.
Financial Projections
- Year 1: 100,000 units
- Revenue: $5 million
- Gross Margin: 60%
- Growth Rate: 20% YoY
Consumer Feedback
Received positive feedback on innovation and environmental benefits. Key improvements implemented based on feedback:
- •Introduced scaled pricing model for affordability
- •Simplified user interface for intuitive everyday use
- •Committed to rigorous testing for durability and sensor precision
- •Strengthened environmental messaging and sustainability practices
Brand Development
Brand Identity
Aquavive was chosen to suggest water (aqua) and life (vive), fitting the product's identity as a health-focused, life-enhancing water bottle.
Brand Personality
"The Sage" - Wise, informed, and a trusted guardian of health. Embodies knowledge, offering peace of mind with every drop.
Primary Color
Crisp Blue
Water, Purity, Trust
Secondary Color
Vibrant Green
Life, Safety, Quality
Accent Color
Soft Grey
Modern, Professional
Design Inspiration
Aquavive draws inspiration from the intersection of technology and well-being. The design philosophy mirrors Apple's clean, innovative aesthetic, Fitbit's health-conscious appeal, and Tesla's pioneering spirit in technology.
Marketing & Distribution Strategy
Distribution Channels
- →Direct-to-consumer online sales through company website
- →Leading e-commerce platforms (Amazon, specialized health stores)
- →Strategic partnerships with fitness and lifestyle brands
- →Health and wellness retail stores
Marketing Event: "The Aquavive Challenge"
A community event that invites participants to test various water sources with the Aquavive bottle, showing real-time results. The event culminates in a "Purest Source" award, highlighting the bottle's effectiveness and raising awareness on water quality.
Key Marketing Messages
- →Immediate water quality assessment for health assurance
- →Advanced sensor technology empowers informed decisions
- →Eco-friendly alternative to single-use plastic bottles
- →Commitment to wellness and the planet
Key Achievements
Placed in the top 4 out of 250 participants in the Spartan Agora, a semester-long entrepreneurship initiative where students develop consumer-focused innovations and pitch their ideas Shark Tank-style to alumni judges from Michigan State University's College of Communication Arts and Sciences.
- → Comprehensive entrepreneurial blueprint developed
- → Market feasibility study completed
- → Functional prototype created
- → Full brand identity established
- → Go-to-market strategy developed